Tuesday, September 8, 2009

Citycell phone

Citycell:

Citycell is the first mobile communications company of Bangladesh. It is the only CDMA network operator in the country. As of 1 March, 2008, Citycell's total mobile subscriber base is 1.56 million, up 137 per cent or 680,000 from two years ago, giving it the best growth rate of the company till date. Citycell is currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom.

By the end of 2007 Citycell had refurbished its old brand identity and introduced a new logo and corporate identity the new logo is very reminiscent of the old logo. However the slogan has remained unchanged because we care.

As of July, 2008 Citycell has 1.67 million subscribers.



Products Offered:

Citycell offers prepaid, postpaid and fixed phone plans. Since Citycell operates in CDMA, RIM's are usually sold with a phone mostly cheap Chinese sets produced by ZTE, Huawei, Samsung, Motorola and Alcatel. Citycell currently has the cheapest phone+connection tariff at 1399 taka.

Prepaid:

The current only prepaid plan is branded as Citycell One. Citycell started offering prepaid plans from 2003. It was the first to offer a prepaid plan with BTTB connectivity in the same year. In 2005, it launched the Aalap Call Me plan the first phone plan with negative tariff in the country. In this plan customers get credit added to their balance when they receive calls from other Citycell subscribers. In the same year, Citycell launched Aalap Super plan. Subscribers of this plan could make free calls to other Citycell subcribers during late night hours. This espoused numerous copycat products from its competitors. Later that year the national telecoms regulator ordered all phone companies to cease offering free call facility. In 2006, Citycell launched Hello 0123 plan. The name 0123 signified tariff of Tk 0 for calls to one Citycell number of the subcriber's choice, Tk 1 for calls to two other Citycell numbers, Tk 2 for calls to all other Citycell numbers and Tk 3 for calls to all other networks. This plan was followed up with a string of other spinoff plans that continued into 2007.

Instant Load:

As advertised in June 2008, Citycell became the first mobile operator to sign up for Instant Load. Instant Load is a joint effort from Dutch Bangla Bank and Citycell that lets pre paid account holders top up their phone through SMS anytime, without the need to visit any store or purchase any minutes. This service is being offered free of charge and it is the first service of its type in Bangladesh.

After receiving the SMS, Citycell automatically withdraws the desired amount from the bank account instantly. It is not known if the service is applicable for post paid users.

Postpaid:

The postpaid plan is branded as Citycell One. The Postpaid subscribers enjoy 4 FnF numbers to other operators,30 sec pulse applicable for all outgoing,Zoom Data service etc in additional.

Recently in Int. Tread fair 2009, Citycell Introduced a new postpaid service called VOICE DATA plan with cheaper tarrif voice call and sms on any operator and BTTB and 0.25 Tk per minute voice call and sms on any Citycell Number.

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